Facebook is the dominant social network in 11 of 12 key global markets surveyed by Nielsen.
With its much-ballyhooed IPO, Facebook remains the most popular social network in the world, outstripping all competitors in almost every key market. So say the folks at Nielsen, who yesterday released a new (and fascinating) batch of Facebook statistics. Among the findings: In the US, 69 percent of active Web users – or 152 million people – visit Facebook at least once a month.
In Brazil, where once Orkut was king, a whopping 76 percent of Web users – or 38 million people – regularly use the social network. In Italy, the number is 70 percent. In New Zealand, it's 79. The numbers, reps for Nielsen wrote, underscore "Facebook’s transcendence of borders around the world – and on the world wide web." In fact, in the 12 markets surveyed by Nielsen, there's only one place Facebook is not dominant: Japan.