Amazon may soon take the wraps off as many as six new Kindle Fire models, with different sized screens, according to a Staples executive.
Earlier this year, Kevin Kopelman, an analyst with Cowen, estimated that Amazon would sell 14 million Kindle Fire tablets. Last week, he slashed that forecast to 12 million. The reason? Well, as Roger Cheng of CNET notes, the initial appeal of the Kindle Fire was that it undercut the iPad on price – the Fire was an accessible tablet for price-conscious shoppers.
But since the Kindle Fire launch, an array of cheap tablets have hit the market.
Chief among them: Google's Nexus 7 tablet, which apparently has proved so popular that Google has halted sales of the 16GB model while it catches up to demand. Of course, that's not to say that Amazon is getting nudged out of the race altogether. According to Reuters, Amazon is poised to release five or six new Fire tablet computers in the next few months, including a 10-inch model.