Microsoft should 'think twice' about wading into the hardware game, an exec at Acer said this week.
"We have said [to Microsoft] to think it over. Think twice," Acer chairman and CEO JT Wang reportedly told the Financial Times. "It will create a huge negative impact for the ecosystem and other brands may take a negative reaction. It's not something you are good at so think twice." At immediate issue is the Surface, a Windows 8-powered tablet expected to hit shelves in late October.
Microsoft will sell the Surface through its website and at brick-and-mortar Microsoft stores. At the same time, the Washington software giant will license the Windows 8 operating system to a range of hardware manufacturers, including the Taiwan-based Acer. For Acer, this is something of a slap in the face – after all, the company will be forced to pit its Windows 8 machines against Microsoft's Windows 8 tablets.