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Nokia to shoulder past Apple with Windows Phone 8 debut: report

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(Read caption) Joe Belfiore introduces the Windows Phone 8 mobile operating system in San Francisco in June.

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On Sept. 12, Apple will likely unveil a new iPhone.

But that hasn't deterred Nokia, which reportedly plans on introducing its long-awaited Windows Phone 8 handset on Sept. 5, a week ahead of the oncoming maelstrom of Apple hype. According to Reuters, Nokia has scheduled a Nokia World trade show in Helsinki on Sept. 5 and Sept. 6 – the perfect opportunity to roll out a new device. Caveats abound: We don't know that Apple will definitely introduce an iPhone at its Sept. 12 event. 

And Stephen Elop, the chief executive at Nokia, has said only that a Windows Phone 8 handset will ship in the "relatively near term." Still, it makes sense that Nokia, which has struggled mightily to keep pace with rivals such as Apple and Samsung, would want to make the most of its Windows 8 phone launch. Take the wraps off the device any later than Sept. 12, and you risk getting buried by Apple news. 


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