Black Ops 2, the newest Call of Duty shooter from Activision, is likely to be the most successful game of the 2012 holiday season.
24 hours. $500 million in sales.
According to publisher Activision, that's the tally from the launch of Black Ops 2, the latest installment in the storied – and extremely successful – Call of Duty franchise. In a press release, reps for Activision said "millions" of consumers had attended launch events in 16,000 cities worldwide, helping to drive up sales.
"With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row," Bobby Kotick, the CEO of Activision, said in the statement. "Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for Harry Potter and Star Wars, the two most successful movie franchises of all time."