Facebook has unleashed its latest business venture, the Facebook Card. A reusable gift card, now you can send your friends gift amounts for select stores and never have to leave your computer.
In the last 15 days, Facebook has made three major announcements. The first was the Facebook Graph Search, a way to search profiles en masse. The second was the results of the fourth quarter of 2012; Facebook did well, much to the shock of many Wall Street watchers. And the third, just announced today, Facebook has come out with its own reusable gift card.
Facebook will soon allow users to send “friends” a gift card to places such as Sephora, Jamba Juice, Olive Garden, and Target. According to Facebook, these gift cards are not just reusable but they can carry multiple gift amounts.
“Your card can hold multiple gift balances, and each balance is dedicated to the retailer associated with the gift. For example, you might have gift balances of $100 at Sephora, $75 at Target, $50 at Olive Garden, and $8.25 at Jamba Juice.”
The gift card will automatically reload when another friend buys the cardholder a gift amount.
The release comes the day after Facebook reported its earnings for the 2012 fourth quarter. The social network reported a higher profit than expected. In the fourth quarter, Facebook revenue grew by 40 percent, raking in $1.59 billion. Wall Street had expected $1.53 billion in revenue.
However, despite the good outcomes, the company’s high expenses appear to have pushed away some investors. Marketwatch.com reported that Facebook shares lost 6 percent today, resulting in $29.27 per share.