Facebook has unleashed its latest business venture, the Facebook Card. A reusable gift card, now you can send your friends gift amounts for select stores and never have to leave your computer.
In the last 15 days, Facebook has made three major announcements. The first was the Facebook Graph Search, a way to search profiles en masse. The second was the results of the fourth quarter of 2012; Facebook did well, much to the shock of many Wall Street watchers. And the third, just announced today, Facebook has come out with its own reusable gift card.
Facebook will soon allow users to send “friends” a gift card to places such as Sephora, Jamba Juice, Olive Garden, and Target. According to Facebook, these gift cards are not just reusable but they can carry multiple gift amounts.
“Your card can hold multiple gift balances, and each balance is dedicated to the retailer associated with the gift. For example, you might have gift balances of $100 at Sephora, $75 at Target, $50 at Olive Garden, and $8.25 at Jamba Juice.”