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Tim Cook describes bold future for Apple. But cheaper iPhones? Maybe not.

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Mike Segar/Reuters

(Read caption) A shot of the outside of an Apple Store

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Apple CEO Tim Cook admits that he rarely has bad days but when he does, Mr. Cook takes a trip to the Apple Store.

“It's a feeling like no other,” Mr. Cook announced at the Goldman-Sachs Technology and Internet Conference on Feb. 12. “I’m not even sure ‘store’ is the right word anymore. They’ve taken on a role much broader than that.”


And there might be some truth to what Cook says. Asymco analyst Horace Dediu published charts today that illustrate Cook’s point. Apple retail stores pull in a little over $6,000 in sales per square foot. That ratio is huge. The runner-up, Tiffany & Co., came in second with less than half that number -- just $3,000 in sales per square foot of retail space.


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