After a very messy breakup last year, GM has announced that it will test-run ads on Facebook once again. The company broke away from the social-networking giant last May, just 10 days before Facebook's IPO.
"If you love something, set it free; and if it comes back, then it’s yours." That proverb seems to ring true for General Motors and Facebook. GM has announced that it will test-run advertising with Facebook after their very public break-up last May, just before Facebook’s initial public offering.
It was very bad timing for Facebook -- a major company pulling out $10 million just before its IPO. But now, less than a year from the split, GM and Facebook have reunited to advertise Chevrolet’s subcompact car, the Sonic. The Sonic is being marketed toward young people.
GM pulled its paid advertisement at the behest of its former Chief Marketing Officer Joel Ewanick. Mr. Ewanick stopped paid ads with Facebook under the claim that there was no proof that such ads were more successful than the free GM brands pages.