3D TV network readying for prime time
3D TV networks are around the corner, with Discovery, Sony, and IMAX rolling out their starting lineup. But are there enough 3D TV sets in American homes to take advantage of the new shows?
3D TV channels are revving to go. But are there enough 3D TV sets to watch them?
Newscom
Killer jellyfish, ghost towns, and a cartoon weathergirl will be among the stars of a new 3D TV network under development by Discovery Communications Inc, Sony Corp, and Imax Corp, the companies said.
In providing the first look at the 3D TV network's schedule, the companies unveiled 10 series and specials, largely centered on natural history, exploration and children's programing. The network is due to launch in 2011.
Discovery, whose brands include Discovery Channel, TLC, and Animal Planet, announced the partnership with Imax and Sony early last year, and since then has been bringing aboard management and building a roster of shows. In the past, a lack of 3D programing has been one of the big barriers to 3D TV in the home.
Among the shows announced on Monday are the hour-long special "Attack of the Giant Jellyfish;" "Abandoned Planet," a series that looks at deserted cities; "Jewels of the World," a series that explores spots such as the Grand Canyon and Machu Picchu; "Into the Deep 3D," an undersea Imax special; and "Cloudy with a Chance of Meatballs," an animated feature about an inventor and a weathergirl based on the children's book.
But the new 3D TV network will face an uphill battle: American consumers like the immersive feeling of watch 3D TV, but are put off by having to wear special glasses because they restrict multi-tasking at home, according to a US report on attitudes to the next big thing in television.
