TweetDeck is now a part of the Twitter family. Twitter reportedly spent $40 million to acquire TweetDeck.
“This acquisition is an important step forward for us,” the company wrote. “TweetDeck provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about. In order to support this important constituency, we will continue to invest in the TweetDeck that users know and love.”
After Twitter’s purchase of iPhone app Tweetie and its partnership with TwitPic, it wasn’t exactly shocking to hear the company wanted to buy one of the most popular third-party Twitter clients, which has versions available for desktop, iPhone, iPad, and Android. The company has indicated in the past it wanted to better control the user experience, and such, acquisitions like this are the easiest way to accomplish that goal.