At the Apple announcement Thursday, the company presented its new vision for textbook. IBooks 2 and iBooks Author aim for more interactivity in school texts, just as Steve Jobs imagined it.
In his biography of Steve Jobs, author Walter Isaacson wrote about how Jobs met with media magnate Rupert Murdoch to talk about education. The books says, “Jobs agreed with Murdoch that the paper textbook business would be blown away by digital learning materials.”
“In fact, Jobs had set his sights on textbooks as the next business he wanted to transform. He believed it was an $8 billion a year industry ripe for digital destruction. He was also struck by the fact that many schools, for security reasons, don’t have lockers, so kids have to lug a heavy backpack around.”
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The book quotes Jobs as saying, “The iPad would solve that.” His idea was to hire great textbook writers to create digital versions and make them a feature of the iPad.
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