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Facebook IPO: Half of Americans say Facebook is a fad (+video)

Facebook IPO or not, a new poll shows skepticism. Could 900 million users worldwide be wrong? Half of those polled say the Facebook IPO price is too high.

81 percent of Americans 18-35 years old have a Facebook account. A fad?
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Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll. And, in the run-up to the social network's initial public offering of stock, half of Americans also say the social network's expected asking price is too high.

The company Mark Zuckerberg created as a Harvard student eight years ago is preparing for what looks to be the biggest Internet IPO ever. Expected later this week, Facebook's Wall Street debut could value the company at $100 billion, making it worth more than Disney, Ford and Kraft Foods.

That's testament to the impressive numbers Facebook has posted in its relatively brief history. More than 40 percent of American adults log in to the site —to share news, personal observations, photos and more— at least once a week. In all, some 900 million people around the world are users. Facebook's revenue grew from $777 million in 2009 to $3.7 billion last year. And in the first quarter of 2012 it was more than $1 billion.

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Just a third of those surveyed think the company's expected value is appropriate, while 50 percent say it is too high. Those who invest in the stock market are more likely to see shares as overvalued, 58 percent said so. About 3 in 10 investors say the expected value of shares is fair. Facebook on Tuesday lifted the expected price for its shares to $34 to $38 apiece from $28 to $35 each.

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