'Call of Duty,' the series of best-selling video games, will reach China soon as a free online game.
Activision Blizzard Inc. said Tuesday that it will publish the game through a partnership with Tencent Holdings Ltd., a Chinese online game company. There is no release date yet, and the contents of the game must still be approved by the Chinese government, as is the case with all games released in the country.
The game is being developed in Shanghai specifically for the Chinese market. Players will be able to customize their weapons and characters by purchasing virtual items in the game.
Though "Call of Duty" is played on game consoles in Western countries, in China people play games online, in Internet cafes. Consoles like the PlayStation 3 and the Xbox 360 are almost non-existent there.