At CES 2013, Panasonic revealed the largest OLED TV to date. This 56-inch set dwarfs previous OLED TVs, which were mostly on the small end.
Panasonic Corp, in a display of technological one-upmanship with its South Korean rivals, unveiled a prototype of the world's largest OLED screen on Tuesday.
The half-inch thick, 56-inch television, based on organic light-emitting diode technology, is a mere inch bigger than ones offered up by Samsung Electronics and LG Electronics a year ago in Las Vegas. The technology in theory allows for thinner screens that consume less power.
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Japan's Sony Corp, which is cooperating with Panasonic in OLED technology, on Monday unwrapped its own 56-inch ultra high-definition model.
Sony on Monday also said it will widen its range of ultra high-definition LCD sets to three this year, as it stakes out its territory in next-generation TVs.
LG, which has started to take orders for its thin OLED screens, plans sales in the United States of a $12,000, 55-inch model beginning in March, making it the first company to commercialize the new technology.