Apple hopes that new blood can help the company find a fresh design for a smart watch, according to the Financial Times.
Marcio Jose Sanchez/ AP/ File
Apple set off on a hiring spree in an effort to come up with a fresh design for an iWatch, according to a report by the Financial Times. This “aggressive” hiring campaign is seen as a way for the company to get back to what it was originally known for: innovative, consumer-friendly product design. Apple has not released a new product since Steve Jobs’ death nearly two years ago.
While Apple has not publicly confirmed or denied any plans for an iWatch, if the rumors are true, an iWatch has already been long in the making. And certainly a timeline of events would point to a well-designed wristwatch with high-tech capabilities.
Earlier this month, Apple announced that Paul Deneve, the former chief executive officer of Yves Saint Laurent, would be joining the company to work on special projects for Apple CEO Tim Cook. Other fashion executives within Apple’s ranks include Mickey Drexler, the chairman and CEO of J. Crew, according to Bloomberg.
Around the same time, Apple registered a trademark for the term “iWatch” in Japan, and has also filed for the trademark in Russia.