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Live, from your dining room, it’s your own TV channel

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You can pull in video clips from other sites such as YouTube or different Mogulus channels. This means that you could set up a schedule for the day. You can record your own program and then play it at, say, 9:30 a.m. and 5 p.m., then fill in your schedule with other “shows.” You can run graphics across the bottom of the screen as well.

And there is a lot to choose from. There is stuff like mine (just some folks sitting in front of their webcam talking – and in about a gazillion languages I’ve discovered). And then there are very professional organizations using the software: For instance, I watched a Mogulus broadcast from the New England Cable Network about the recent ice storm that basically shut down a city. At one point, I switched to a broadcast of a US military unit just coming home from Iraq. More than a few radio stations are using it to do live webcasts of their hosts doing their daily radio programs. The National Lacrosse League uses Mogulus to televise games. Earlier this month, the Des Moines Register used Mogulus to broadcast Iowa Supreme Court hearings on same-sex marriage.

It is wicked cool.

Mogulus comes in two flavors: a free ad-supported model (every few minutes, the text of an ad will go across the bottom of the screen) and a pro model (users pay either $350 or $1,250 a month, depending on what you want to do and the number of people you anticipate your channel reaching).

The company is pretty open about its financing. About $2.7 million comes from individuals. But Mogulus also has a major partner, newspaper publisher Gannett, which gave the company $10 million in funding this year.

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