Why users have fallen in love with online-dating apps.
For many people, dating was once about love at first sight. But now, with the creation of dating apps for smart phones, it’s become easier for people to fall in love at first tap.
Tap of the phone, that is.
“Apps are the new rage,” says Julie Spira, a leading online dating expert and author of “The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love.”
Ms. Spira, who has made a career out of helping singles improve their online profiles, says apps such as Tinder are “popping up everywhere.”
“It’s like a game,” she says. “It’s a fun and easy way to meet someone really on the fly, same day and same night.”
Roughly 40 million people in the United States use some form of digital dating, according to online dating site Match.com.
Tinder, which launched in October, is a free anonymous dating app that “matches” people with other users within a 30-mile radius based on mutual interest and mutual Facebook friends.
Alexa Mateen, the social media director at Tinder, says the beauty of Tinder is that it is “kind of a second chance to meet people you wouldn’t naturally meet.”