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Governors' races: Who paid most?

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10. BILL SIMON: He ran for governor of California in 2002. His family created and manages an investment portfolio, and Mr. Simon co-founded a municipal bond company. A Republican, he spent $18.7 million on his campaign, losing to Democrat Gray Davis. Simon is seen here next to a portrait of his father on March 20, 2004.

PHOTO: Rich Schmitt/Newscom/FILE

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