LEGO Taj Mahal sales increased 633 percent after David Beckham gave it an endorsement.
In an appearance on the Johnathan Ross show on July 16, Beckham said that he spent his spare time in Italy while on loan to AC Milan constructing a replica of the famed 17th century mausoleum. He told the chat host that, were he not a soccer player, he would like to be a professional LEGO builder.
As for the LEGO Taj, it is available only online, with a price tag of $300. According to LEGO, the set is the company's biggest, with 5,922-pieces. It measures 20 inches wide and is 16 inches tall.
As strong as the sales of the Taj may be – LEGO didn't say how many it sets actually sold – it probably has a long way to go before becoming the bestselling set of all time. That would be the Mindstorms Robotics Invention System, which has sold more than 1 million sets globally.