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Digiboo: Redbox's next biggest rival?

The Santa Monica, Calif.-based company Digiboo has kiosks that let users download movies via flash drive. Could Digiboo usurp Redbox's throne?

Like Redbox, Digiboo allows users to make one-time payments for movies. But unlike Redbox, Digiboo only lets you download movies through a flash drive.


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It’s hard to enter a supermarket, pharmacy, or convenience store without seeing a Redbox kiosk. Each one is coated in lipstick red and harbors hundreds of DVDs and video games, all for the price of $2 or less per day. These kiosks contributed to the demise of Blockbuster, onetime video rental king. But soon, Redbox could be undermined by another – digital – entertainment company.

Digiboo, whose slogan is “movies on the move,” is setting up kiosks in only three airports to start, according to Engadget. Instead of giving users discs, Digiboo lets you put movies on USB flash drives and download them to your computer in minutes or seconds. So can the 100 percent digital technology of Digiboo send disc-reliant Redbox down the same chute that Redbox sent Blockbuster?

One reason it could is that the DVD space is looking tired. Google searches for DVDs have tapered off, while searches for on-demand services such as Netflix have “skyrocketed,” PCWorld reports. While Digiboo isn’t on-demand – it does require you to go to the actual kiosk and insert the flash drive into your PC – it’s a step in the right direction. Also, DVDs are less reliable than data files, plus, they require good care. After Digiboo users order movies and install them on their computers, the only thing they have to worry about it not destroying their laptops.


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