With the likely iPhone announcement in a few hours, there will no doubt be a storm of Apple coverage this evening. Before you start drooling or start ignoring tech websites, hereâ€™s a dose of reality: BlackBerry not only outsold the iPhone in the first quarter of 2008, but also increased its smart-phone market share by almost 10 points.
RIMâ€™s BlackBerry, which is still the strong favorite among American executives, leapt from 35.1 percent of the US market in Q4 2007 to 44.5 percent, according to the research firm IDC.
â€śAt the same time, the iPhone's US market share dropped to 19.2% for first quarter, down from 26.7% of the market in the fourth quarter of 2007,â€ť reports ComputerWorld.
An IDC analyst said the Apple slide was not unexpected: â€śthe fourth quarter includes the holiday shopping season.â€ť (I guess an iPhone makes a better Christmas present than a BlackBerry.) And Q1 was when rumors of a second-gen iPhone grew louder, perhaps waving off some potential iShoppers.
But Apple's even lost ground against Palm. The No. 3 smart-phone maker grabbed 13.4 percent in Q1, up from 7.9 percent in Q4.
These numbers might be irrelevant by tomorrow. iPhoneâ€™s second coming could smack down both RIM and Palm, lifting Appleâ€™s market share out of second place. But letâ€™s see what Mr. Jobs has to offer.
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