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Google and Apple climb the customer-satisfaction polls

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Google and Apple are at the top of their game and rising even higher, according to a survey of American attitudes toward brands.

The University of Michigan posted its 2008 American Customer Satisfaction Index (ACSI) this morning. Among the six manufacturing and e-business industries, Google and Apple hovered above the competition.

In the search-engine category, Google scored an 87 out of 100 – eight points higher than last year and 9 points higher than No. 2 Yahoo. These ranks come as Yahoo continues to push away from the failed takeover attempt by Microsoft and investor fallout that’s still making headlines. By comparison, Yahoo was one percentage point ahead of Google in last year's ACSI. There’s still concern that the Microsoft bid distracted Yahoo from developing exciting new products and allowed Google to jump ahead.


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