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Biggest Apple surprise: how few surprises

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One more thing: You knew all of this already.

Steve Jobs must feel like a parent whose children have raided all the house's hiding places, torn open wrapping paper, and peeped on "Santa's Workshop" while gifts were being wrapped.

The iconic Jobs relishes unveiling new products, and press conference attendees often applaud at even the most mundane updates. But today's media event was different. It seemed like everything Jobs unveiled had already seen the light of LCDs everywhere in blurry cameraphone shots, leaked price lists, and pilfered & posted design mock-ups.

Take the vaunted "Apple brick." At first, tech rumor sites proclaimed it some sort of miracle product to blow away Windows once and for all. Then it came out that it was a revolutionary manufacturing process that carved laptop enclosures out of a solid brick of aluminum with green lasers and jets of water. When the truth came out – that the 'brick' was in fact a new laptop case-making process that Apple says is stronger, sheds weight, and is better for the environment – the reaction was a resounding "meh."


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