With Blu-ray sales doddering, movie studios are scheming new ways to get consumers more comfortable with the high-definition discs.
Next month, several new releases will try packaging Blu-ray discs with a DVD of the same movie. "Marley & Me," "The Princess Bride," and "T2 Complete Collector's Set" will bundle both formats in one case, according to an article in Video Business. And Disney, which experimented with Blu-ray/DVD packages last fall, will extend the deal to seven upcoming titles, including the re-release of "Pinocchio" in March.
Amazon.com's current listings show that the bundles will cost about the same as a normal Blu-ray.
"This is a smart move by the studios, as one of the biggest drawbacks to buying Blu-ray movies now is their lack of portability," writes CNET. "Since a Blu-ray Disc will play only where you have a Blu-ray player, many people often can't watch their new movie in the bedroom or car, on a plane, or in any other place where they only have a DVD player."
The upcoming "Marley & Me" set actually bundles three formats â€“ Blu-ray, DVD, and a digital copy that you can rip to a computer.
â€śStandard DVD or Blu-ray represents amazing value and amazing quality, but how do we make it more flexible to adapt to the changing lifestyle?â€ť asks Fox Home Entertainment's VP of marketing, Mary Daily, in an interview with Video Business. â€śWeâ€™re constantly looking at consumersâ€™ habits.... This is going to be our direction for certain movies.â€ť