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Dell tweets to the tune of $3 million

Business Wire

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Someone's figured out how to make money from Twitter.

According to Dell company blogger Stephanie Nelson, the computer company has brought in an extra $3 million in revenue by advertising sales and special deals on its Twitter account, @DellOutlet.

The tweets look like this:

20% off any Dell Outlet Printer. Enter at checkout: 06G$WMFPKXPCT8 – exp 6/2 or after 1st 500 redemptions.

Its Twitter account has allowed the company to bring overstocks and returned or outdated merchandise to buyers' attention, and, their foot in the virtual door, has driven customer interest in new products as well.


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