An AT&T press release spilled the beans Tuesday: the nav-centric phone will arrive in AT&T's stores and website October 4.
Originally announced in 2008 to compete with iPhone – the original, pre-GPS iPhone – the Nüvifone now enters a smartphone market where nearly all entrants have GPS capabilities either natively or with downloadable apps, like TomTom's for the iPhone. Oh, an app store? It doesn't have one.
Still, it's based on the top Garmin Nuvi GPS unit. It comes complete with a pedestrian mode, a handy 'remember where I parked' feature (assuming you weren't driving a Zipcar), and rock-solid GPS turn-by-turn directions with automatic re-routing, so it should do well, right?
The danger here is that GPS has become so common that many already have a device that'll give them passable directions from A to B – maybe even in a standalone unit from Garmin. How many folks are going to drop $300 and sign up for a new wireless contract – from battered and bruised AT&T, no less – just to have just-like-my-car GPS on their phone?
"We are pleased with the rollout of MMS," an AT&T spokesperson said Friday. Yet many ran into frustrating stumbling blocks trying to activate the service.