Borders Kobo e-reader undercuts Kindle, Nook on price(Read article summary)
The Borders Kobo e-reader is set for release in June. But will the Kobo find a place in an already crowded market?
For manufacturers of e-readers, these are tumultuous times. On the one hand, Apple has sold more than 1 million iPad devices, which indicates a good deal of life in the portable market. On the other hand, Apple has sold more than 1 million iPad devices, and maybe people aren't looking to add yet another tablet computer to their gadget arsenal.
Enter the Borders Kobo. If you pay any attention to the book publishing industry, then you probably know that Borders has seen its fortunes fall mightily in recent years, more so even than Barnes & Noble, which recently launched an e-reader called the Nook. With the Kobo, pictured at left, Borders appears to be acknowledging what plenty of smart folks have already acknowledged: The future of reading, to a large extent, lies online.