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BlackBerry Torch could be a flop for RIM

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(Read caption) BlackBerry Torch, the latest BlackBerry smartphone from RIM, hit the market last week. But sales have reportedly been lackluster.

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When RIM introduced the BlackBerry Torch last week, several bloggers wondered if RIM had finally produced a smartphone capable of taking on the formidable Apple iPhone 4. And why not? The Torch seemed to be a solidly-built smartphone, kitted out with both a touch screen and a physical keyboard, along with the brand new BlackBerry 6 operating system.

As Lance Ulanoff of wrote, "unlike the ill-conceived BlackBerry Storm, there is no ridiculous gimmick in the BlackBerry Torch. Instead, it's the product of a lot of smart, clear-headed thinking about what existing BlackBerry users – like me – want." But over the past few days, interest in the Torch has apparently been tepid, with RIM selling only an estimated 150,000 units.

By comparison, Apple reportedly sold 1.7 million iPhone 4 units within days of launch.


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