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Apple iTV? Kinect TV? Get ready for a living-room brawl.

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(Read caption) An Apple television set, possibly called the iTV, could hit shelves as soon as 2012. Here, a man stands outside a new Apple store in China.

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Earlier this fall, Walter Isaacson published a biography of former Apple CEO Steve Jobs. Among the most interesting tidbits in the book, from a tech perspective, was the revelation that Jobs, immediately prior to his death, was working on an Apple television, now colloquially called the iTV

"I’d like to create an integrated television set that is completely easy to use," Jobs told Isaacson. "It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it." At the time, Bloomberg reported that the iTV launch was being overseen by Jeff Robbin, the same guy who helped build both the iPod and the iTunes store. 


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