AT&T to roll out a nationwide, no-contract service called Aio
AT&T's Aio wireless service to become available to all US customers, amidst protests from rival service provider T-Mobile.
Mary Altaffer/ AP Photo/ File
AT&T's Aio Wireless is introducing a new no-contract wireless plan. Starting mid-September, Aio will expand its offering from Florida, Texas, Chicago, and the Metro-Atlanta area, to include the rest of the United States, according to a ThursdayÂ announcement from AT&T.Â
The service will continue to offer three plans, which include unlimited talk, text, and data with 4G LTE. The plans range in cost from $40 to $70 per month, including taxes and fees. Aio lets users activate their mobile devices or tablets in stores or online. Â
Seems straight-forward enough, right? Well, here's the odd part of Aio's new expanded coverage plan:
T-Mobile is suing AT&T for trademark infringement. To summarize a 20-page civil action suit: T-Mobile says Aio co-opted the color magenta.Â
â€śOut of all of the colors in the universe,â€ť AT&T chose â€“Â not purple, not pink â€“Â magenta, as Aioâ€™s company color, according to the complaint T-Mobileâ€™s lawyers filed.
â€śAT&Tâ€™s subsidiaryâ€™s use of magenta to attract T-Mobile customers is likely to dilute T-Mobileâ€™s famous magenta color trademark, and to create initial confusion as to the source or affiliation of AT&Tâ€™s subsidiaryâ€™s business,â€ť the complaint continues. Forbes did a thorough analysis â€“ complete with Photoshop images â€“ of the two companies' shades of magenta, and came to the conclusion that the two pink-purple colors are different, though on the same spectrum.Â
It's not entirely clear how T-Mobile v. Aio Wireless will unfold, but in the meantime, Aio wireless' expanding coverage plan will add some healthy competition to the month-to-month wireless plan market, even if Aio's choice of company colors are held in question.