Hollywood set a box-office record in 2012, raking in $10.8 billion. Franchises like James Bond and 'The Avengers' ruled a year that signaled some important trends in the industry.
Several movie box-office records were made in 2012 – including the biggest box office ever ($10.8 billion). But analysts say what is more interesting is the nuance behind the headlines.
For instance, the three highest grossers worldwide – “Avengers ($1.5 billion), “The Dark Knight Rises” ($1.08 billion), and “Skyfall” (over $1 billion and still counting) – were also critically acclaimed. And the number of tickets sold was up for the first time in three years (to 1.36 billion, about 6 percent more than 2011’s 1.28 billion). That came while fewer 3-D movies were shown, meaning that higher-costing 3-D tickets were not solely responsible for the records.
Beyond the numbers, 2012 also made history for being the year that all theaters shifted from showing 35 mm film to all-digital projection.
“This fact completely snuck under everyone’s radar because there were no announcements, no publicity, no nothing,” says Douglas Gomery, retired professor on the economics of film at the University of Maryland.
Page 1 of 4