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The Latino inaugural gathering is driven in part by organizers of The Futuro Fund, which helped mobilize Latino support for the Obama-Biden re-election campaign. Millions of Hispanic voters turned out with 71 percent support for Obama. Republican candidate Mitt Romney's 27 percent Hispanic support was less than any presidential candidate in 16 years, drawing calls for Republicans to rethink their approach to Latinos.
Andres Lopez, a San Juan, Puerto Rico attorney and activist who was a national chairman of the election effort, said Latinos represent the nation's future.
"The story of Latinos is the story of America," he said. "Latinos made history in a big way this presidential election, and we look forward to writing the next chapter of this amazing story over the next four years."
The Kennedy Center is presenting the event with no charge to the organizers in two of its large theaters. The events come as the cultural center has been criticized for excluding Latinos from its high-profile Kennedy Center Honors.
Tickets went on sale Tuesday at the Kennedy Center box office, starting at $300 for the live performance in the center's Opera House and $150 for a simulcast in the center's Eisenhower Theater. A party will follow the show on the eve of Obama's public swearing in. It was not clear whether Obama would attend.
It's part of a three-day series of lectures and events focused on Latino issues. Coordinators include the National Council of La Raza and the National Association of Latino Elected and Appointed Officials.
San Antonio philanthropist and business leader Henry Munoz III, who is coordinating the entertainment event with Longoria and Andres Lopez, said Latinos deserve a place at the center of U.S. culture.
"The Kennedy Center is our nation's theater," he said. "As we inaugurate President Barack Obama, it is important to recall what President John F. Kennedy knew: that beyond the battles of politics 'we will be remembered for our contributions to the human spirit.'"