Jesus tattoo billboard: A series of billboards in Texas show Jesus covered in tattoos. Are these billboards blasphemous or smart evangelism?
Get inked for Jesus?
Dozens of billboards around Lubbock, Texas, now show "Jesus" as covered in tattoos, including words such as "outcast" and "addicted."
But this isn't intended to be a publicity campaign for tattoos as much as evangelizing for Christ Jesus.
The website advertised on the billboards "jesustattoo.org" features a video of an actor portraying Jesus. He has a basement tattoo parlor where tattoos such as "fear," "addicted," and "useless" are magically transformed into "trust," "freedom," and "purpose."
As the narrator tells us, "All of us have been marked. As time passes, life leaves its etchings on our minds, our body, even our soul. These markings come to define us, our place in society, how we perceive ourselves...."
He goes on to say that "one man proclaimed a revolutionary message of love and forgiveness ... for those labeled as outcasts and unlovable."
"The message is a simple one, Jesus' love is transformative. He loves us unconditionally and no matter what you've been marked with, faith in Him and love for others will transform us," Ashleigh Sawyer, media relations coordinator for Jesus Tattoo told the Christian Post..
The video shows the negative labels moving from the tattoo parlor patrons to the body of the tattoo artist, symbolizing Jesus taking on the sins of others.