The children's book has been a perennial favorite of celebrities. Madonna and her "English Roses" repopularized a trend that dates back at least to the '70s, when Julie Andrews channeled her inner Mary Poppins to write "Mandy." In October, redhead Julianne Moore penned "Freckleface Strawberry," about a little girl who must learn to love her own flame-colored locks and freckles.
Writing for kids is tough, says Jerry Griswold, director of the National Center for the Study of Children's Literature in San Diego, Calif. It took Maurice Sendak 8 years to draft the 300-word classic "Where the Wild Things Are."
"I'm reassured to learn that this publisher was interested in approaching writers to do writing," says Mr. Griswold. As for how they'll turn out? "I think the proof will be in the pudding," he says.
Hollywood screenwriters, known for big budgets and clamoring writers' rooms, admittedly a world more centered on entertainment than erudition, may not be the first group children's publishers turn to when searching for a new book concept. But Hollywood is awash in creative ideas that never make it onto the screen.
It's a place where pilots are constantly killed and spec scripts scrapped, says Kurtz, who counts "The Cosby Show" and "Boy Meets World" among his credits. This got him thinking: "What if we mined some great children's writers from Hollywood who are already writing for kids, but on a much bigger screen?"