In 1957, the Monitor covered the launch of the career of Yves Saint Laurent, who died on June 1, when he became head of Christian Dior's couture house at age 21. He would go on to become of the most influential fashion designers of the past century.
Yves-Mathhieu Saint Laurent has been chosen to spark creative design in the Maison Christian Dior, one of a team of four to head the firm which currently does an annual twenty-million-dollar business.This news, eagerly awaited by the fashion world, has just been announced by Marcel Boussac, millionaire French textile magnate and financier of the firm, and Jacques Rouel, its business administrator.
Still in his early 20's, M. Saint Laurent has been with the firm since he was 18. The late Christian Dior often laughingly referred to him as "my Dauphin." He has designed for the boutique and some of his specially successful models have even been included in Dior's big opening.
Yves-Matthieu Saint Laurent helped M. Dior to prepare his last collection in the great designer's Riviera hideaway. Dior had already selected some materials and made some sketches for next spring and summer that will serve as directives for the new line.
M. Saint Laurent will also be ably assisted by the expert team of Dior's personal collaborators, who have worked closely with him since he went into business for himself. Madame Raymonde, M. Dior's assistant, often referred to as "my second self," Madame Bricard, valued style consultant, and Madame Marguerite, head of the workrooms - "Dame Couture in person." This experienced team will continue to guide the workers in the high standards of craftsmanship insisted on by M. Dior.
M. Saint Laurent's technique is one of the most precious legacies left to the couture by the great designer. His dresses, he said, must be "constructed like buildings," they must be able to stand alone, and be perfectly finished inside and out.
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