Ancient history competes with Broadway glamor in New York's Times Square.
In the two years since it opened, the for-profit exhibition space in New York City's theater district has drawn more than 1.5 million visitors to exhibitions on subjects ranging from Harry Potter to King Tut, Leonardo da Vinci to Pompeii, making it the fourth most attended museum in New York, home to some of the world's finest museums.
Discovery's next exhibition is likely to feature China's life-size Terra Cotta Warriors, which date back to the 3rd century BC.
"We are trying to find that sweet spot between educational, intellectual, entertaining, and emotionally engaging exhibits," says James Sanna, the chief executive of Discovery Times Square.
Partnering with governments and nonprofit organizations, as well as cable TV's Discovery Channel, Discovery Times Square seeks out exhibitions that are academically rigorous and educational but at the same time deeply compelling.