Actresses like Gwyneth Paltrow and Jessica Alba are pursuing new careers as lifestyle gurus.
Both Martha Stewart and Oprah Winfrey have watched their media empires dwindle. But in their place has risen a new breed of celebrity homemaker – semiretired actresses enjoying a second career as lifestyle gurus.
Jessica Alba has not appeared in a live-action, widely released movie since 2011. In that time, she’s launched a line of eco-friendly baby products and published a new book, “The Honest Life,” about her organic lifestyle.
Blake Lively’s big role in the teen hit “Gossip Girl” has come to an end and her would-be summer blockbusters – “The Green Lantern” and “Savages” – fizzled at the box office. Now, the actress has grabbed headlines for taking cooking lessons at Le Cordon Bleu in Paris and installing a massive kitchen in her new home.
But the queen bee of this new era has been Gwyneth Paltrow. During a slow period in her career, she kicked off the online news-letter Goop. While critics mock the website for its casual excess ($100 shirts for babies and four-figure handbags), Goop has secured a place among the big style and parenting blogs. In April, Ms. Paltrow released her second health-minded cookbook, “It’s All Good.”