There can be no doubt that The Twilight Saga (the books as well as the films) have struck a chord. The depictions are both revered and reviled depending on the reader/viewer’s perspective, but no one can argue that they have inspired a stunning financial and cultural response. Among other things, the franchise propelled Summit Entertainment from a boutique company to a significant player in the entertainment industry. It is somewhat obvious to us now, but what is clear, is that the themes expressed in the story have filled a void that many were not even aware existed. “Hollywood’s idea has been that what drives a massive hit is 13-year-old boys and so they keep making movies that are geared toward them,” Rosenberg said.
“And what this (series of) movies tells them is that actually you can get a pretty big hit if you write something that women actually want to see. They will see the movie eight times, they will buy the DVD and the t-shirt and all that. Yet they never quite learn that lesson. They think, ‘Oh, it’s vampires, that’s what they want to see!’ No, what they want to see is actual real human emotional stories that touch some chord with them. For me it’s about the girl coming-of-age and coming into herself, and she does that through her relationship. But it is unapologetically about love, and that is very unusual these days. And there’s also the wish-fulfillment of being the every-girl who is actually unique and special and desirable even in her awkwardness and insecurity. “
One would have thought that the phenomenal success of Titanic would have already taught the studios about the power of the female demographic in the marketplace.
As popular as the films are, they are also often surrounded by some degree of controversy. When I told Rosenberg that I hesitated to use that word she laughingly replied: