Seth MacFarlane was an offbeat choice when he was announced as the host for the 2013 Oscars. He'll just need to reach out to people beyond his 'Family Guy' audience.
On Oct. 1, Academy Awards producers Craig Zadan and Neil Meron announced that they’d found their host for the 2013 Oscars. Seth MacFarlane, creator of long-running animated show “Family Guy” and star of the summer movie hit “Ted,” will lead the ceremony on Feb. 24.
I’m a huge MacFarlane fan – and yet, I said “Hmmm.”
It’s no secret that the Oscars have been trying to rejuvenate the show for the past – well, as many years as anyone’s been keeping track. In an age of audiences going to see what’s on cable rather than the broadcast networks and more independent films dominating at the Oscars, rather than box office hits TV viewers would be familiar with, the minds behind the Oscars have been trying to draw eyeballs with all sorts of tactics. Two years ago, it was the semi-disastrous pairing of Anne Hathaway and James Franco as hosts, who seemed to have the appeal of a younger demographic beforehand, but never really found their comfort zone during the ceremony.
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