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'Walking Dead' spinoff: AMC announces the program will debut in 2015

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Gene Page/AMC/AP

(Read caption) 'The Walking Dead' stars Andrew Lincoln (l.), Danai Gurira (center), and Melissa Ponzio (r.).

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Entertainment brands are no longer being built lengthwise – they’re being built widthwise. In a post-Avengers world, extending a franchise through sequels, prequels, interquels or other time-bending techniques isn’t sufficient; audiences of today want unique worlds to fully immerse themselves in – the bigger, the better.

Marvel superheroes and their universe have given rise to expansion plans for the DC SuperheroStar Wars and Harry Potter universes – even television has been following the strategy, with AMC widening their Breaking Bad franchise into the Better Call Saul spinoff series; and now more world will be added to the network’s flagship series, The Walking Dead
 

AMC made the announcement that it will produce a Walking Dead companion series with a 2015 air date in mind; serving on the show as executive producers are Walking Dead creator Robert Kirkman and show producers Glae Anne Hurd and David Alpert.

 
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