Michelle Obama welcomes food marketers to a summit today in hopes of outing 'the elephant in the room' of childhood obesity discussion.
AP Photo/Jacquelyn Martin, File
Michelle Obama wants food makers and entertainment companies to spend less time advertising sweet and salty foods to kids and more time promoting healthier options.
Concerned about the nation's childhood obesity issues, the first lady today is convening the first White House summit on food marketing to children to get involved parties talking about how to help consumers make healthier food choices. That includes enlisting the persuasive power of the multimillion-dollar food marketing industry.
As she helped kick off a nationwide campaign last week to encourage people to drink more plain water, Mrs. Obama said she would keep reaching out to new people and organizations and keep making the case for healthier choices like water and fruits and vegetables.
The White House says it has invited representatives from the food and media industries, advocates, parents, representatives of government agencies, and researchers, though it did not release a list of names and organizations. Mrs. Obama will open the meeting with public remarks. The rest of the meeting will be closed to the media.