As the Monitor’s Linda Feldmann explained in one of her news stories earlier this week, “Walmart Moms” are women who shop at Walmart at least once a month and have children aged 18 or younger living at home. They were seen by both political parties as a key voting block this year. Soon after the election, the research firm Public Opinion Strategies and Momentum Analysis – doing analysis for Walmart, we should note – found that Walmart Moms tracked more closely with the overall electorate than moms overall – 50 percent went for Obama, while 48 percent broke for Romney.
Those who said the economy was the deciding factor in their voting tended to go for Romney (66 percent) while those who picked health care as the most important issue in the election picked Obama (68 percent). Those who cared most about education also went for Obama. Seventy percent of single Walmart moms and 56 percent of younger Walmart moms (age 18-39) also went for Obama.
Which brings us to....
Apathy? Says who?