In addition to “personal information,” the FTC also updated a number of other terms. For example, “operator” now means a kids’ site or service that integrates third-party services “such as plug-ins or advertising networks” that collect personal information from its visitors – not app stores like Apple’s or Google Play that just offer children’s apps. So an “operator” like Facebook or Apple’s App Store “will only be responsible if they have ‘actual knowledge’ that an … app is not complying,” the Los Angeles Times reports.
Also, “collection of personal information” no longer includes information children themselves post as a form of participation in “interactive communities” (e.g. online games) – sites and services don’t have to obtain parental consent as long as they “take reasonable measures to delete all or virtually all children’s personal information before it is made public.”
Collaborative regulatory power needed
From that last point, you can see that sites and services will be struggling for some time to understand the exact meaning of some of these revisions and how they apply to the user-driven content on their services. Both the confusion and some of the updates could either chill innovation (by increasing startup costs) or help shutter small businesses serving children.