Kirstie Alley slams Abercrombie & Fitch about their skinny 'look,' and refusal to sell clothes for consumers over size 10. But the company has weathered criticism before. Will Kirstie Alley's slam make a difference?
Abercrombie & Fitch CEO Mike Jeffries has managed to tick off actress Kirstie Alley and the entire Over-size-10 population his employee “look” policy. Yet Wall Street isn't complaining. The brand’s profits remain steady, and the stock is trading at the top of its 52-week range.
But Wall Street doesn't represent Kirstie Alley, or most moms, I suspect.
Alley, who is a mom, denounced Jeffries comments in an interview with Entertainment Tonight (see video): "He said Abercrombie clothes are for people who are cool and look a certain way and are beautiful and are thin' and blah, blah, blah, blah, blah," Alley said. "That would make me never buy anything from Abercrombie."
"I’ve got two kids in that bracket," said Alley (who's sons are 18 and 20). "But they will never walk in those doors because of his view of people -- forget women, his view of just people.”
While Mr. Jeffries has caught flak for his comments for now, he may have the last laugh if parents and other consumers continue to shop there.
For the moment, Jeffries is getting the opportunity to see how the other 67 percent lives — that’s how many shoppers are plus-size, according to ABC News.
He’s also experiencing something close to the bullying suffered by those who don’t fit his company’s “look.”
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