'We don't sell junk food,' McDonald's CEO Don Thompson told a nine-year-old girl. Saying 'We don't sell junk food' doesn't change the fact that many kids know healthy food from unhealthy food.
A week ago it would have seemed impossible for corporate America to show a more bloated opinion of itself than the Abercrombie & Fitch CEO turning away customers larger than a size 10. However, McDonald's CEO Don Thompson had a super-sized misjudgment when he scolded a girl, age 9, telling her the whopper that his fast-food chain doesn’t sell “junk food.”
Whatever happened to “The customer’s always right”?
Before we even get into the he-said, she-said of this story, I want to remind corporate America that while kids’ brand loyalty to fast-food chains can be rented for toys, their grasp of reality is not for sale.
This is particularly true since parents, teachers, and even first lady Michelle Obama, have armed kids with enough truth about junk food to know healthy from unhealthy choices.
Mr. Thompson erred when he tried to convince an educated child that a Happy Meal isn’t bad for her. Also, he should be told that it’s hard to get most kids to eat soggy apple slices that taste more like the plastic bag they come in than nature’s wholesome goodness, particularly when that apple is processed by being peeled and sliced into a “treat” wedged into the box full of warm, salty fries and a burger.
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