Oprah Winfrey was taken aback when Switzerland contacted her to apologize for comments a store clerk made to the TV star. We hear you Oprah – superfluous apologies are not to be encouraged.
While Paula Deen admitted in a court deposition that she had used the 'N-word' in the past, it was the series of ill-received public apologies that drove away fans and sponsors. She should have taken a lesson from Oprah Winfrey’s recent advice to the nation of Switzerland on the etiquette of public mea culpas.
If you missed it, Oprah Winfrey recently told the story of the time a clerk at an upscale Zurich boutique refused to show her a $38,000 purse.
The clerk apparently did not recognize Ms. Winfrey and assumed she “could not afford it.” The story caused a tiff and the nation of Switzerland apologized directly to Winfrey.
That’s when Winfrey then took a moment to parent the world – she got us talking about when and how to make a proper apology.