Lululemon Athletica founder Chip Wilson raises women's hackles by blaming women's bodies for the shortcomings of some Lululemon yoga pants. Apparently, Mr. Wilson never learned the cardinal rule - never blame mommy's thighs for anything, ever.
At last, women can find a Zen moment of truth in advertising as Lululemon’s sheer yoga pants return to shelves, bearing aptly phrased tags that read, “This is what celebrating failure looks like!"
When it comes to taking a good long look at failure, Lululemon Athletica and its founder Chip Wilson have given us an eye full, beginning with the unintentionally see-through pants and ending with Mr. Wilson’s choice to blame women’s thighs for some less than fabulous fabric choices made by the company.
First the $98 pants were recalled in March for being too sheer and then in July a reinforced version, dubbed “Full-On Luon,” replaced them only to be criticized by women for “pilling with wear,” according to Business Insider.
Wilson let fly the following comments during an interview on Bloomberg TV: "Quite frankly some women's bodies just don't actually work for it. They don't work for some women's bodies...it's really about the rubbing through the thighs, how much pressure is there over a period of time, how much they use it."
Now a new incarnation of the pants are on shelves for $92, re-branded as “Second Chance” pants. A tag on the bottom reads: "These pants were inspired by a need to find functional and beautiful design solutions for our sheer pants. This is what celebrating failure looks like!"