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Old Spice 'Mom Song' hits close to home

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(Read caption) Old Spice "Mom Song" ad
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A new Old Spice commercial and the “Mom Song” gives the mothers of boys a good laugh at their own expense, plus the chance to reflect on being careful what they wish for as with attractive scents come girlfriends and a loss of proprietary parental rights.

In the commercial a series of moms sing a lament over the fact that their sons have morphed into men, laying the blame on Old Spice spray deodorant. As one mom sings:

"Oh I didn’t see it coming but it came in a can
Now my sweet son sprayed into a man"

No matter which product your son chooses, deodorant is one of those mile markers that send a mother’s mind reeling.

“My son is becoming a man,” is a scary phrase for moms. For me it stems from that old wives’ saying, “A son’s a son till he takes a wife, but a daughter’s a daughter for all of her life.”

This Old Spice commercial plays on that angst a mother gets both from the transition to deodorant wearing by her son and the ensuing loss of him to “another woman” in the form of his girlfriend and later his wife.

Three of my four sons have entered the dating world with mixed results and it all began with the Old Spice that still appears on their dressers.

Mark my words, as soon as your son cares about how he smells, there’s a whole lotta girl issues coming up fast on the horizon. This commercial is funny because it’s true. Parenting a teenage boy at some point inevitably becomes a battle over good scents.

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