Michelle Obama says 'Let's Move' on obesity in American kids
Michelle Obama introduced the 'Let's Move' campaign to fight childhood obesity. It encourages more physical activity for kids, healthier meals in schools, and prominent food labeling.
J. Scott Applewhite/AP
Michelle Obama on Tuesday announced a new nationwide â€śLetâ€™s Moveâ€ť campaign to combat childhood obesity. But will it really help? Can Washington do anything about a complex problem that involves the individual food and exercise choices of millions of families across the US?
Absolutely, says one expert. Some federal policies, such as those that deal with agricultural subsidies or funding for parks, directly affect childrenâ€™s lifestyles, says James Sallis, director of Active Living Research, a nonprofit that studies causes of childhood obesity.
â€śIâ€™m hoping her leadership, based on her experience as a mother, will create momentum, with a lot of groups working together in a way that will outlast the Obama administration,â€ť says Mr. Sallis.
More physical activity, healthier food
The Letâ€™s Move campaign will encourage more physical activity for children, healthier food in schools, and more visible food labeling, said Mrs. Obama at her afternoon announcement ceremony.
She recounted her own wake-up moment, after the birth of her own children, when a pediatrician pulled her aside and said there was perhaps a little too much junk in the Obama diet and she needed to do things a little differently.
â€śMany parents desperately want to do the right thing but they think the deck is stacked against them,â€ť she said.
Specifically, as part of the Letâ€™s Move campaign the Food and Drug Administration will work with beverage and food manufacturers to make labels more customer friendly â€“ â€śso people donâ€™t have to spend hours squinting at words they canâ€™t pronounce to figure out whether the food they are buying is healthy or not,â€ť according to Obama.
The American Academy of Pediatrics, as part of Letâ€™s Move, will encourage all pediatricians in the US to measure the body mass index of children at wellness visits, to help determine whether they tend toward obesity.
The Obama administration is requesting an additional $10 billion over 10 years to improve the quality of school lunches and breakfasts, and to increase participation in school nutrition programs. Congress would have to authorize this request.
Disney and other companies will help
The campaign has also developed a website, LetsMove.gov, where parents can download recipes and exercise plans.
As part of the effort, President Obama on Tuesday signed an order establishing a federal task force to tackle the problem.
Some 30 percent of US children are now obese, by some measures. The US leads the developed world in its incidence of overweight children.
There is no one magic solution to the problem, notes Sallis of Active Living Research, which is a national program of the Robert Wood Johnson Foundation.
â€śWeâ€™re going to have to do a number of things that add up,â€ť says Sallis.
Follow us on Twitter.