Zuckerberg often took a breathless tone in describing the new functions, which were projected behind him on the stage at the company’s annual developer conference held at the San Francisco Design Center. The announcement and nearly two-hour presentation was streamed online and, at one point, was being viewed by more than 85,000 people.
One new feature, Timeline, allows users to aggregate information from their past and curate it into year-by-year allotments made accessible on their profile, Zuckerberg asked viewers to “imagine expressing the story of your life … and all the important and meaningful things in your life highlighted right there.”
Another feature, Ticker, seeks to replicate the success of Twitter by acting as a news feed, broadcasting any user's activity on the site in real time.
In preparation for Thursday’s announcement, the company spent more than a year rounding up partnerships with more than a dozen media outlets, including music-streaming services Rhapsody and Spotify; news outlets such as The Washington Post, Yahoo! News, and The Economist; the movie rental service Netflix; and at least one motion picture studio, Warner Bros.